Our Story

Global cannabis industry expert Peter Holzworth's travels take him all over the world where he both teaches and learns about cannabis and hemp industry operations around the globe.

In 2019 Peter found himself in Tepotzlán, a small village in central Mexico rumored to be the birthplace of Aztec god Quetzalcoatl. The Pueblo Mágico (Magical Town) is a spiritual hub that draws visitors from all over the world.

The 14th century Tepozteco Pyramid sits high atop a lush green mountain watching over the mystical village and its people who embrace the transformative power of plants.

Peter formed a relationship with a family of third generation cobblers to create fashionable, handmade sustainable shoes. Fly Soul Shoes was born. Every customer wears this story when they put on a pair of Fly Soul Shoes.

The colors, the culture and the Tepotzlán community shine through in the quality of each artisanal eco-friendly shoe. Every customer honors the earth and embraces an ethical business model that pays its cobblers a living wage. Every customer contributes to the company's nonprofit partnership network. The shoes look good. They feel good. Ethically, environmentally and philanthropically, they are good. So are you.